For the month of June we were joined by fellow IPWA committee member, Lauran Brown, as she gave a workshop about understanding the importance of personal and company branding and by capitalizing the social platform Instagram in order to help build that brand.

We also learned some interesting facts about Instagram:

• 1 billion monthly active Instagram users.

• 500 million Instagram accounts use ‘stories’ every day.

• Instagram is the best place to be marketing your personal brand and business.

• Instagram can generate over 4 x more interactions compared to Facebook.

• Instagram helps 80% of its users decide to buy a product or service.

In addition to the ins and outs of using Instagram to promote your brand, we learned about what is a brand? Why is your brand important? Plus, how to bring your values, style, messaging, and experience into your business brand, personal project or personal brand.

To continue learning more about how to improve or create your brand, storytelling and how to use Instagram to your advantage, contact Lauran or follow her on Instagram!